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SMBLA: Entertainment and New Media: The Evolution of Niche Movie MarketingSocial Media Breakfast Los Angeles (SMBLA)Tuesday, May 22, 2012 from 7:30 AM to 9:00 AM (PDT)Beverly Hills, CA |
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Event Details
Get your tix now to the Social Media Breakfast Los Angeles MAY event!
Here are just a few exciting things to expect:
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Topic: Entertainment and New Media: The Evolution of Niche Movie Marketing
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Speaker: Aaron Turkel - Head of Digital Strategy, Embrace Digital
- A full, delicious, Venezuelan inspired breakfast will be served (see menu below)
- Free Parking (on corner of Canon and Santa Monica) & Free WiFi
- Network and mingle with marketers, PR pros, entrepreneurs, bloggers, podcasters, new-media fanatics, future SMBLA speakers and more!
Here are the details you NEED TO KNOW-
SMBLA May Breakfast
Hashtag: #SMBLA
Tuesday, May 22, 2012 - 7:30 - 9:00 a.m.
Where: Coupa Café of Beverly Hills
Tickets: $15
Here are the details you WANT TO KNOW-
About our presentation
Topic: Entertainment and New Media: The Evolution of Niche Movie Marketing
Key Audience Take-aways: TV is still king for big budget entertainment properties in Hollywood but for small to medium sized projects, new media has become the primary marketing touch-point. This is because niche projects appeal to niche segments of the market, and these segments align themselves by polarizing interest. New media uses these interests to target relevant users with messages that are actionable and timely, a much more efficient strategy when every dollar spent needs to drive quantifiable impact.
About our speaker:
Aaron Turkel - Head of Digital Strategy, Embrace Digital
Aaron is one of those people who has the right mixture of energy and intellect, who earns his right to be on the cutting edge through his commitment to learning, innovation and partnerships. Aaron’s role of providing holistic digital consultation to firms looking to embrace the New Media Revolution, with emphasis on interaction and engagement is a fantastic fit for his skill base. Aaron often defines his holistic approach as a Media Mix Consultation as keeping Traditional Media campaigns that work intact while enhancing the effectiveness of the marketing mix by creating complementing, consistent branding messages via New Media Vehicles. With a foundation in Digital Marketing and Experiential Marketing Campaign Coordination, Aaron understands that engagement is the primary method for getting your target audience to embrace brand messages.
About our Sponsor: Embrace Digital
Company Overview
Embrace Digital is a subsidiary of Embrace USA, LLC, a full-service entertainment agency with offices in Los Angeles, Miami and Toronto (embracepresents.com). Embrace works across the full spectrum of entertainment marketing, including brand partnerships, event production, media planning & buying, talent management, and concerts.
Methodology
Embrace Digital has developed a proven strategic cycle, designed to Acquire, Engage, and Retain a community that will have a deep and lasting relationship with the brand online. We want to fully Engage our online audience, to create evangelists that will help us tell the story about the brand. This idea is at the forefront of everything we do digitally, that today people in online communities are more powerful influencers than traditional advertising.
About the Venue: Coupa Café of Beverly Hills
Coupa Café is an urban oasis, a lively Venezuelan restaurant featuring a completely new style of international dining which combines the best of Venezuelan dishes with the philosophy of promoting the use of organic and fair trade ingredients. Coupa Café is the only restaurant in the world outside of Venezuela where you can enjoy the nation's shade grown, handpicked, patio sun-dried, super fair trade organic single estate Arabica coffee beans roasted in small batches, along with international sweet and savory delights-- all of which you will be enjoying at the SMBLA Breakfast!
What's on the Menu?
Venezuelan Single Estate Coffee, regular and decaf, freshly baked pastries, kingslake and crane premium blend granola and plain white yogurt.
Learn more and become a fan of Coupa Cafe at:
http://twitter.com/CoupaCafeBH
SMBLA
If you’re as excited as we are about Social Media Breakfast Club Los Angeles, please tell your friends and feel free to reach out to us anytime with social media news, presentation topics, and speakers that you think we should know about!
Looking forward to bringing the L.A. social media community together through SMBLA!
Learn more and become a fan of SMBLA at:
Email us at: SMBLosAngeles@gmail.com
Follow our Founders: @JessicaSpringer and @thisjustin_
When & Where
Coupa Cafe Beverly Hills
419 N Canon Dr
Beverly Hills,
CA 90210
Tuesday, May 22, 2012 from 7:30 AM to 9:00 AM (PDT)
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Organizer
Social Media Breakfast Los Angeles (SMBLA)
Social Media Breakfast LA (SMBLA) is a monthly breakfast meetup where digital media experts and newbies alike come together to eat, meet, network and learn. Each month, we bring a new industry expert to share ideas, case studies, and tips on the latest trends in social media. Founded in 2010 by Justin Michael Williams & Jessica Springer, SMBLA hopes to create a solid community that keeps LA on the cutting edge of social media innovation. Connect with us online to get info on our next event!